ETHNIC DATABASE

DESCRIPTION:
This file is compiled from responders, surveys, census track information and the application of our proprietary ethnic encoding system to a nationwide household database.

SELECTIONS:
GEOGRAPHIC (STATE, SCF, ZIP)– MAGAZINE SUBSCRIBER
INCOME –HOMEOWNER
AGE– DONOR
PRESENCE OF CHILDREN– BOOK BUYER
AGE OF CHILDREN– CREDIT CARD HOLDERS
GENDER– COMPUTER OWNER
RELIGION– HOME VALUE
MAIL ORDER BUYER –TELEPHONES

OUTPUTS:
EMAIL, CDROM, MAILING LABELS, DISKETTE, 3X5 CARDS